Not only did we celebrate the 75th Anniversary of our great game in 2012, we also announced that Shriners Hospitals for Children has become the official charity for the game. The Shrine motto is “having fun helping kids.” Beginning in 2012, all net proceeds from this great game will go to help “our kids” — the children who are patients in our network of 22 hospitals. Maintaining this network and providing care to the children at no cost to families is a huge undertaking.
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